How RuStore Assigns Labels to Apps: An Editorial Breakdown

The RuStore editorial team assigns labels to apps and games based on analytical data and their own expertise. Each label has specific criteria, but meeting them does not guarantee the automatic assignment of a tag — the decision always remains with the editorial team. However, knowing how the system works will definitely help developers increase their chances of being among the projects highlighted by the editors.

Below, I'll detail each label and share what truly helps an app or game catch the editorial team's attention.

For Users

This label gathers apps that are not available in any other store. This means the user has access to an experience and content that are unique to our platform.

For Developers

The "Exclusive" label is assigned to apps that are released only on RuStore. At least initially.

How to Increase Your Chance of Getting the Label

Be sure to mention in the description and promotional materials that the app is exclusively available on RuStore. The longer the product remains available solely on our platform, the higher the chance of receiving the label.

For Users

This label features the most notable releases — major hits, standout debuts, and new global trends. These are apps around which an active community forms from the very first days.

For Developers

The "Major New Release" label is assigned to apps that were being talked about even before their release. The project is already known within the professional community, discussed by users, and appears in media and blogger publications.

How to Increase Your Chance of Getting the Label

A well-thought-out media strategy significantly increases the chances: publications in media and blogs, involvement of ambassadors, presentations at conferences and exhibitions. Such activity generates interest in the app and aids promotion both within RuStore and beyond.

For Users

This label gathers recommendations from the RuStore editorial team. These are projects distinguished by quality and attention to detail: talented indie games, hidden gems in the catalog, apps with user-friendly interfaces and useful functionality.

For Developers

The label is assigned to apps that have received high marks for usability and usefulness, both from users and from the RuStore editorial team.

How to Increase Your Chance of Getting the Label

Regular testing before release, gathering feedback, and promptly fixing issues help an app improve with each update. This approach increases the likelihood of a project being noticed by the editors and receiving the label.

For Users

The "Hit" label marks the most popular games and apps that have captured the audience's attention in Russia or worldwide. These are projects that set trends and generate mass interest.

For Developers

"Hit" is assigned to apps that demonstrate steady growth in popularity. Such projects are updated regularly and feature in-app events that maintain audience interest.

How to Increase Your Chance of Getting the Label

Analyzing install dynamics, maintaining consistent download growth, regular updates, and launching in-app events increase the likelihood of receiving this label.

For Users

This label highlights apps and games that regularly feature promotions, sales, discounts, new features, and major updates.

For Developers

This mark is given to projects that actively use the "Events" tool in RuStore and use it to maintain audience interest.

How to Increase Your Chance of Getting the Label

A detailed breakdown of how to use the "Events" tool and recommendations for its effective use are published in a separate article.

For Users

This label gathers the most in-demand games and apps within their respective categories. They are characterized by high popularity, a large number of installs and reviews, good ratings, and regular updates.

For Developers

The "Top of Category" label is assigned to apps that demonstrate a significant number of installs and reviews, a high rating, and regular updates.

How to Increase Your Chance of Getting the Label

The more actively users leave ratings and write reviews, the higher the chance the app will reach the top. User-friendly functionality, regular updates, and promotion both within RuStore and on external platforms contribute to this.

For Users

This label brings together games with expressive visuals: from anime and pixel art to realistic graphics and unique artistic styles. These are projects where it's especially pleasing to examine every detail.

For Developers

The label is assigned to games and apps whose visual solutions stand out in terms of quality and originality, making a strong impression on the RuStore editorial team.

How to Increase Your Chance of Getting the Label

Consistency in style, attention to detail, and a unique perspective on design make graphics truly memorable. Original solutions are valued more highly than copying others' ideas or trying to appeal to everyone at once.

For Users

This label marks popular games and apps that are hard to find in other stores. On RuStore, they are always available in the latest version — thanks to auto-updates, you won't have to track new builds yourself.

For Developers

The label is assigned to projects whose creators prioritize RuStore: they publish updates here first and ensure data is up-to-date specifically in our store.

How to Increase Your Chance of Getting the Label

Regular update releases and prioritizing RuStore as the main platform increase the likelihood of receiving the label. The longer the exclusivity or focus on RuStore is maintained, the higher the chances of keeping it.