More downloads, higher ratings: useful SDKs from RuStore

The higher the rating and the greater the number of reviews, the more new users trust the app, install it, and use it over the long term.

Real Success Stories

Many apps are already using SDK Review and achieving excellent results.

Wildberries app: 2 times more reviews via the SDK.

Average rating via SDK – 4.93.

Average organic rating – 4.17.

"СберБанк Онлайн" app: 5 times more reviews via the SDK.

Average rating via SDK – 4.76.

Average organic rating – 4.19.

Game "Эра Богинь: Падшие Ангелы": 18 times more reviews via the SDK.

Average rating via SDK – 4.6.

Average organic rating – 3.4.

Game Infinite Magicraid: Myth: 16 times more reviews via the SDK.

Average rating via SDK – 4.8.

Average organic rating – 3.7.

Average indicators after integrating SDK Review:

• The number of reviews increases by at least 2 times.
• The average app rating rises from 3.84 to 4.7.

SDK Review works automatically, does not require complex setup, and provides an immediate visible effect. The more users leave reviews, the higher the likelihood that the app will rise to the top, get featured, and attract a new audience.

Instructions for integrating SDK Review can be found in the official documentation.

Why integrate SDK Update

• Keeping users up-to-date. SDK Updates help keep users on the latest app version, reducing the share of outdated versions and ensuring a consistent user experience.
• Audience retention. Fewer abandoned sessions means less audience loss. SDK Update allows users to receive updates without having to leave the app or log into the store.
• Security. Updates often include critical vulnerability fixes. Integrating SDK Update ensures that users are always using the latest and most secure version of the app.
• Rapid implementation of new features. For actively developing apps, the speed of updates is key. The faster users upgrade to the new version, the less fragmentation and higher user satisfaction.
• Reduced developer workload. Automating the checking and installation of updates via SDK Update simplifies the team's work, allowing them to focus on app development.

Update Types

SDK Update offers three app update scenarios: flexible, silent, and forced.

Flexible Update

This is the most common and convenient option for users.

1. A RuStore UI dialog box appears on the screen suggesting an update.
2. After pressing the "Update" button, the system will request installation confirmation.
3. Upon completion of the installation, the app will close automatically.

Silent Update

The update occurs without the RuStore UI (without pop-up windows suggesting an update). The user only needs to confirm the installation.

1. The user will see a dialog box requesting installation confirmation, while the update downloads in the background.
2. After the installation finishes, the app will close.

Forced Update

In mobile development, there is the concept of a "tail of old versions." For example, a year after the release of the first version of your app, you already have updates with important fixes and new features. However, in server logs and crash analytics, you might notice that some users continue to use the outdated version.

At first glance, this might not seem like a problem. However, there are two key reasons for forced updates:

1. Bug fixing. Old versions may still contain critical errors that were fixed long ago in current builds. If these hinder app functionality or negatively impact user experience, an update becomes necessary.
2. Access to new features. Fresh versions contain improvements, new capabilities, and important business analytics data. However, until users update, these innovations remain unused, potentially leading to lost time and revenue.

Forced update resolves these issues, ensuring users have a current and stable experience with the app.

Forced updates follow this algorithm:

1. Checking update availability. SDK Update determines if a forced update is required.
2. Initiating the update process. If the app version is outdated, the update is triggered automatically.
3. Restricting access. Until the new version is installed, using the app is impossible.
4. Completing the update. The app becomes available only after the update is fully installed.

Growth Cases

Companies already using SDK Update see significant acceleration in updates and improved user experience.

The "МТС Деньги" app accelerated the update process for 38% of its users thanks to SDK Update. In other words, now nearly half of those who update the app do so seamlessly and right while using it.

The OZON app was able to accelerate update delivery for 24% of its users thanks to SDK Update. For marketplaces and high-load services, this is critical, as the faster bug fixes and new features are distributed, the higher customer satisfaction.

Rapid app updates ensure stability, security, and a better user experience. The faster users transition to new versions, the less frequently they encounter bugs, the sooner they get new features, and the more loyal they remain. SDK Update makes this process automatic, convenient, and seamless, reducing churn and increasing trust in the product.

Instructions for integrating SDK Update can be found in the official documentation.