Elena Tsarkova
Marketing Director at RuStore
Over 20 years in marketing, including leadership roles at major international companies such as Visa and PMI. Covers app and game promotion, product positioning, effective campaign launches, and audience retention.
Publications on other platforms
T-Business Secrets: RuStore Promotion Secrets: How to Turn an App into a Hit
Yandex Music: RuStore: App Marketing #18 "All About Traffic" Podcast
Komsomolskaya Pravda: Roundtable at KP Editorial Office: "World Animal Day"
T-Business Secrets: More Than a Mascot: How the Polar Bear Became a Symbol of RuStore
RuStore Blog Authors