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Custom Pages

Custom pages let you assemble an alternative app card with a unique link for promo campaigns. To work with custom pages, go to App Page → Custom Pages.

Custom pages list
Limit

You can create up to 35 custom pages per app.

Create a custom page​

  1. Open App Page → Custom Pages and select Create custom page.
Entry point

If the section is empty, you’ll see a button to create your first custom page.

Empty custom pages list
  1. Fill in the fields you want to change for the custom page. Any fields you leave empty will use values from the main app card.
  2. Click Send for review. After approval, the page is available at a unique URL.
  3. In the actions menu, use Copy page link and add it to your ad campaigns.
Create custom page form

Form fields for creating a custom page​

Basic settings​

  • Name in Console Internal working name of the page. Not visible to users and cannot be changed after saving.

  • Publication period Choose:

    • Indefinite — the page is available by link without a time limit.
    • Until selected date — the page is available by its unique link during the selected period.

  • Note (optional) Field for internal comments (task/campaign notes).

Requirements for other form fields are described on How to publish an app in RuStore.

Publishing and managing the page​

After moderation, the page becomes available via a unique link and appears in the list.

Context menu:

  • Copy page link — use in ads, posts, or emails.
  • Edit — change the content/publication period (re-review may be required after edits).
  • Unpublish — make the page unavailable; following the link will lead to the main version. You can publish this page again later.
  • Archive — make the page unavailable with no recovery option. The link will lead to the main version.

Archiving​

Why archive

  • Limit management: when you reach the limit (up to 35 pages), archiving frees a slot.
  • Result snapshot: keep the final campaign version for history and reconciliation.
  • Prevent accidental changes: an archived page is not available for editing or publishing.

How to archive

  1. In the pages list, open the actions menu next to the page.
Page actions
  1. Choose Archive and confirm. After archiving, its link redirects to the app’s main version.
Archive confirmation modal

Pages archive

  • Empty state: “No pages in the archive yet.”
  • From the list: Pages archive.
Pages archive

Possible errors​

  • Failed to load custom pages — click Refresh page.
  • Empty list — before creating a custom page, publish the first version of the app (see How to publish an app in RuStore).
  • No differences from the main card — change at least one content block (icon, screenshots, video, or description).

FAQ​

Where do I get a custom page link?

Click Copy link in the custom pages list (button with the Link icon).

What happens after I unpublish a page?

The page becomes unavailable; the link leads to the app’s main card.

What’s the difference between unpublishing and archiving?

When unpublished, the page can be published again. In the archive, the page is not available for publishing or editing; the link leads to the main card.

How many custom pages can I create?

Up to 35 per app.