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Coupons for in-app purchases

Coupons in RuStore allow users to get a discount for a fixed amount when purchasing an item in an app.

Developers issue coupons via RuStore Console and share links to them with users of their apps: via email campaigns, social media, or messengers. Users follow the link and claim coupons in their RuStore account. When paying for an item in the app, they can use a coupon to reduce the purchase amount.

Here are a few ideas for how you can use coupons:

  • Run a sale to celebrate a new version release of your app or a holiday.
  • Give out coupons to the first 10 lucky users who subscribe to your VKontakte group.
  • Offer a personalized discount to retain user loyalty. For example, by sending them a coupon for their birthday.

Benefits​

Coupons provide a number of benefits for developers:

  • Revenue increases due to higher turnover and growth in the number of paying users. Users are more willing to purchase discounted items.
  • A coupon can be a good motivation for users to make a purchase again, even if they haven’t bought anything for a long time.
  • Loyalty among active users increases.

Technical details​

  • Coupons work when using the new version of the RuStore Payments SDK. If you use another payment tool, coupons will be unavailable.

  • Coupons work only for in-app purchases (in-app items). At the moment, you can’t use coupons to purchase an app or a subscription.

  • A user will be able to claim a coupon if:

    • RuStore is installed on their device;
    • they are signed in to RuStore.

  • Only one coupon can be claimed per link.

  • A coupon can be used for payment only once.

  • The minimum purchase amount cannot be less than 1 ₽.

    For example, if you apply a 100 ₽ coupon to an item priced at 59 ₽, the final item price will be 1 ₽, and 42 ₽ will be forfeited and cannot be used later.

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